After Panda 2.5, Google entered a period of “Panda Flux” where updates started to happen more frequently and were relatively minor. Some industry analysts called the 11/18 update 3.1, even though there was no official 3.0. For the purposes of this history, we will discontinue numbering Panda updates except for very high-impact changes.
This update was highly targeted, causing dramatic drops in ranking to a relatively small group of sites. MozCast recorded a nearly-record 111° temperature and a 50% drop in SERPs with image (universal/vertical) results. The universal result shake-up opened up an organic position on page 1, causing substantial ranking shifts, but it’s likely that this was part of a much larger update. The second phase of Penguin 4.0 was the reversal of all previous Penguin penalties.
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Google Career Certificates were designed and built by subject-matter experts and senior practitioners at Google from each of the job fields. Every certificate has been created to equip learners with theoretical and practical knowledge and real-life problem-solving skills to be successful in an entry-level job. These funds will create a lasting impact in helping people land high-quality jobs in high-growth fields. YouTube Video Editor – Was a free feature of YouTube that gave users the ability to edit videos. As of September 20, 2017, Google discontinued the service, but kept the ability to allow users to add enhancements to their videos.
Google published their monthly (bi-monthly?) list of search highlights. The 65 updates for August and September included 7-result SERPs, Knowledge Graph expansion, updates to how “page quality” is calculated, and changes to how local results are determined. After suggesting the next Penguin update would be major, Google released a minor Penguin data update, impacting “0.3% of queries”.
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While many changes were observed in May, the exact nature of Dominic was unclear. Google bots “Freshbot” and “Deepcrawler” scoured the web, and many sites reported bounces. The way Google counted or reported backlinks seemed to change dramatically. Although obviously not an algorithm update, a major event in Google’s history – Google sold 19M shares, raised $1.67B in capital, and set their market value at over $20B. While not your typical algorithm update, Google integrated traditional search results with News, Video, Images, Local, and other verticals, dramatically changing their format. Google, Microsoft, and Yahoo jointly announced support for the Canonical Tag, allowing webmasters to send canonicalization signals to search bots without impacting human visitors.